Spacebar Studios

The Client & Challenge

A hard-to-reach audience, and no way to reach it.

Fractional Source gives state and local government agencies tailored fractional sourcing, helping them do more with less. Government is a notoriously hard audience to reach.

Before us, they had no engine for reaching that audience with the educational, thought-leadership content that keeps prospects warm until they are ready to hire. They needed a channel built from scratch, and an audience to go with it.

From zero subscribers to 25,000 government leaders in twelve months.

The Solution

Four moves that built an audience from zero

Launch from scratch

Started the Fractional Leader newsletter at zero, built around AI and emerging tech for government.

Grow the audience

Built subscribers through our growth-network partnerships, targeted to their government ICP.

Build authority

Twice-weekly educational content that positions Fractional Source as a GovTech thought leader.

Convert to pipeline

Turned readers into leads and conference partnerships, amplified through their LinkedIn.

The Results

One newsletter. Four outcomes.

In twelve months we built a 25,000-strong audience of government leaders at a 45% open rate, and never missed a send.

0 to 25,000 subscribers

In 12 months, in-ICP

Grew from zero to 25,000 subscribers, the majority within their US government target audience.

45% open rate

3% click-through

Engagement well above industry norms, on an audience that is famously hard to reach.

Leads attributed

Pipeline from content

Multiple leads traced back to the newsletter, plus new conference and partnership conversations.

Never missed a send

12 months, twice weekly

Moved from weekly to twice-weekly sending and did not miss a single edition in twelve months.

We were almost unknown in a tough industry. Spacebar built our newsletter from zero to 25,000 of exactly the right people, and now we're seen as a go-to source across GovTech.

James Mitchell

Fractional Source

Your audience is waiting. Let's go build it.

Every newsletter we've built started with one conversation. If you're serious about owned media, that's where we start too.