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How Spacebar Studios grew IA Business Advisors to 10,000 subscribers in 4 months

IA Business Advisors has spent 30+ years helping small business owners grow. Their own newsletter kept losing out to client work, so we took it off their plate end to end. We launched Smart Advantage in June and passed 10,000 subscribers by October, at a ~43% open rate.

10k+
Subscribers in 4 months
43%
Open rate
4
Months from launch to 10,000
TBD
Click-through rate

Great at newsletters for clients. No time for their own.

IA Business Advisors has spent 30+ years helping small business owners around the world, through strategic planning, succession planning, financial management and marketing.

They write newsletters and marketing content for their clients, but had no internal bandwidth left for their own. With their S.M.A.R.T. Management platform launching in 2027, they needed a consistent way to share valuable business insights, strengthen relationships, expand their reach, and introduce the new platform.

From launch to 10,000 subscribers in four months, ahead of a 2027 platform launch.

Four moves that built an audience ahead of launch

Take full ownership
Took the newsletter off their plate end to end: strategy, writing, design and every send.
01
Launch Smart Advantage
Launched in June with practical, insight-led issues for small business owners.
02
Grow the audience
Built subscribers through targeted growth partnerships aimed at small business owners.
03
Build toward launch
Turned readers into an engaged audience, ready to meet S.M.A.R.T. Management in 2027.
04

One newsletter. Four outcomes.

In four months, Smart Advantage passed 10,000 subscribers at a ~43% open rate, building an audience ready for their 2027 launch.

01
10,000+ subscribers
June → October
Launched in June and passed 10,000 subscribers by October.
02
~43% open rate
Click-through: TBD
Nearly half of every send gets opened, on a list that’s still growing fast.
03
Time back for the team
Full ownership
Nearly half of every send gets opened, on a list that’s still growing fast.
04
Launch-ready audience
2027 platform launch
An engaged list that already knows IA Business Advisors, ready for S.M.A.R.T. Management.

Your audience is waiting. Let's go build it.

Every newsletter we've built started with one conversation. If you're serious about owned media, that's where we start too.