How Spacebar Studios helped Point Wild scale from 1 newsletter to 4
As Point Wild acquired more media brands, they needed a partner who could run the newsletters at the level those brands deserved. That is where we stepped in, working as their in-house newsletter team. We handle it all, from strategy and content to audience growth and deliverability, and have scaled them from one newsletter to four.
Strong media brands, no internal team to run the newsletters.
Point Wild is a holding company that acquires and operates media publications. When they came to us they had credible brands but no internal team to run the newsletters at the level those brands deserved.
Comparitech's newsletter in particular was an asset being underused. Point Wild needed a partner who could own it end to end, from content and growth to deliverability, and run it like their own, without adding headcount.
We started with one publication. Within months we were the team behind four.
Four moves that turned one newsletter into a portfolio
Four publications. Four outcomes.
Across the portfolio we acquire 2,000 to 3,000 new subscribers every month, per newsletter, and have never missed a send.
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We brought Spacebar in for Comparitech, and they quickly earned the rest of our portfolio. They operate like our in-house team, not an agency. Four newsletters, all growing, zero missed editions.
